Latest post Sat, Jan 14 2012 12:14 AM by Mark Job. 13 replies.
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  • Fri, Jan 6 2012 1:15 AM

    • adam5000
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    Bunim Murray changing over to Avid

    Forgive me if someone has posted this already, but I thought this was very very interesting news about Bunim Murray changing over from FCP to Avid...

    http://www.studiodaily.com/main/news/headlines/BunimMurray-Productions-Replaces-Final-Cut-with-Avid-for-All-Shows-in-2012_13616.html

    MC Version 8.4.4 Mac OS 10.10.5 IMac 27" 3.2 Ghz i5 16gb RAM [view my complete system specs]
  • Sat, Jan 7 2012 4:29 PM In reply to

    • switthaus
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    Re: Bunim Murray changing over to Avid

    yes, this is all over the Avid-L and FCP-L.  Makes perfect sense for them to make that switch.  However, I am not sure how many companies with that workflow ever switched over to FCP...rather they stayed with Avid.  This is a nice PR piece, but won't increase the stock price.

     

    sw

     

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Sat, Jan 7 2012 9:01 PM In reply to

    Re: Bunim Murray changing over to Avid

    The Ellen Degeneres show switched from Avid to FCP and then back several years ago.  So while it is not common, there is precedent. 

    I've said it before, and again and again, Avid has THE BEST colaborative workflow out there.

    Media Composer 8.2 Dongle+Symphony Option Win7x64 Pro HP zBook 15" Laptop - 16GB RAM (2nd System) Media Composer 8.2 Dongle+Symphony Option - HP z420... [view my complete system specs]

     The FunkyDragon 

    Happy Editing!

  • Sun, Jan 8 2012 1:54 PM In reply to

    • switthaus
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    Re: Bunim Murray changing over to Avid

    but, what is more important than these headlines is what I am seeing on the street.  A couple of the post houses where I 4-wall suites for clients are heading to Media Composer after starting up as FCP shops.  Not nearly as many seats, but if that precedent holds, then Avid gains traction on new revenue and new editors.  And for me, it allows for my recent upgrades to MC 6 on the three suites I have to be compatible and drive more work through Media Composer, which will be great.  

    While a big reality shop in Hollywood is a nice press release, the real news for Avid is the conversion or "re-conversion" of the broader base, non-broadcast based shops back to it's product (or starting up with it's products).  If that is real and continues, there could be bright days ahead for Avid.  Dare I buy a bit of stock now?  :-)

    Scott Witthaus

    Owner/Editor/Post Production Supervisor 1708 Editorial

    http://vimeopro.com/1708editorial/1708-editorial

  • Sun, Jan 8 2012 2:29 PM In reply to

    Re: Bunim Murray changing over to Avid

    "... Dare I buy a bit of stock now?  :-) ..."

    In anticipation, I bought at $5.99 in early November ... Wink ... it still maybe a good value.

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Sun, Jan 8 2012 2:39 PM In reply to

    • Marianna
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    Re: Bunim Murray changing over to Avid

    Randall L Rike:

    "... Dare I buy a bit of stock now?  :-) ..."

    In anticipation, I bought at $5.99 in early November ... Wink ... it still maybe a good value.

    Randall, isn't that technically speaking, "Speculating on Avid"?  Geeked

    Hehehehehe

    Regards,
    Douglas

     

     

    Sr. Director | Customer Experience [view my complete system specs]
  • Sun, Jan 8 2012 2:51 PM In reply to

    Re: Bunim Murray changing over to Avid

    drbgaijin:

    Randall L Rike:

    "... Dare I buy a bit of stock now?  :-) ..."

    In anticipation, I bought at $5.99 in early November ... Wink ... it still maybe a good value.

    Randall, isn't that technically speaking, "Speculating on Avid"?  Geeked

    Hehehehehe

    Regards,
    Douglas

     

     

    Nice, Douglas!

    Media Composer 8.2 Dongle+Symphony Option Win7x64 Pro HP zBook 15" Laptop - 16GB RAM (2nd System) Media Composer 8.2 Dongle+Symphony Option - HP z420... [view my complete system specs]

     The FunkyDragon 

    Happy Editing!

  • Sun, Jan 8 2012 2:53 PM In reply to

    Re: Bunim Murray changing over to Avid

    Well, the purchase was quietly, made outside the forum. Hmm

    Symphony 8.8.x w/Avid Nitris DX, HP z420, Windows 10, QT v7.7.x, Hexa Core 3.2GHz, 16GB RAM, nVidia Quadro Series 2000 w/353.82. 2TB Boot, 2 x 3TB internal... [view my complete system specs]

    "There are few technological barriers.  You can fix almost anything if you throw enough money at it."
    *******************************
    Randall L. Rike, ACI, ACSR Mac*Win*Unity*ISIS*DS
    Systems Engineer @ BET Networks [a Viacom company]
    (wwld)

  • Fri, Jan 13 2012 7:49 PM In reply to

    • Marianna
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    Re: Bunim Murray changing over to Avid

    Bunim-Murray's Mark Raudonis explains why they switched from FCP to Avid.

    http://magazine.creativecow.net/article/real-world-editing

    Good read.........

    marianna

    Sr. Director | Customer Experience [view my complete system specs]
  • Fri, Jan 13 2012 10:55 PM In reply to

    • Mark Job
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    Re: Bunim Murray changing over to Avid

    Hi Editors:

                     Enterprise, enterprise, enterprise. I think this is where Avid shines. If you do the whole Enterprise solution, including ISIS 5000 or the bigger one and interplay, then you can import and move any clip based workflow around @ lightspeed. Media Composer has the best media mangement around, I don't think anyone would dispute that. I'm hoping and waiting to see what 64 bit will do to MC in terms of faster renders and perhaps a future of more realtime workflow.

                     Question for Marianna: Marianna, when Avid goes into a major production studio like Bunim-Murray or a TV network like CBS or NBC with an enterprise solution, do they do a standard off the shelf product delivery, or do they actually go in and custom design a personalized, custom tweaked with Avid engineers to match the solution exactly to the needs of the enterprise client ? Always wanted to know this.

     

    Thanks,

    Mark Job

    Upgraded Once again after 2011 laptop died with MacBook Pro 16 inch 2020 laptop with Intel Core i9 8 Core 2.3 GHZ CPU, AMD Radeon 5600M with 8GB of HBM2... [view my complete system specs]

    The thing is don't peak too early in life. 

  • Fri, Jan 13 2012 11:19 PM In reply to

    • Marianna
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    Re: Bunim Murray changing over to Avid

    Mark - that really depends on the customer and if they already have a relationship with a provider etc... 

    In this case Bunim had an existing realtionship with a channel partner and that partner did a lot of the "what to buy" work with the Avid Sales folks in our Burbank office.  Sometimes Avid will work direct as well depending on need and size and complexity.   Really depends... so thats not a Yes or No answer :)

    Marianna

    Sr. Director | Customer Experience [view my complete system specs]
  • Fri, Jan 13 2012 11:48 PM In reply to

    • Mark Job
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    Re: Bunim Murray changing over to Avid

    Hi Marianna:

    Marianna:
    Sometimes Avid will work direct as well depending on need and size and complexity. 
    ....Ok. I think you answered my question.

     

    Thank You and Happy New Year to you & your family Big Smile

    Mark Job                   

    Upgraded Once again after 2011 laptop died with MacBook Pro 16 inch 2020 laptop with Intel Core i9 8 Core 2.3 GHZ CPU, AMD Radeon 5600M with 8GB of HBM2... [view my complete system specs]

    The thing is don't peak too early in life. 

  • Fri, Jan 13 2012 11:58 PM In reply to

    • Marianna
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    Re: Bunim Murray changing over to Avid

    Back at you Mark.....  Happy new year to you and yours...

    Marianna

    Sr. Director | Customer Experience [view my complete system specs]
  • Sat, Jan 14 2012 12:14 AM In reply to

    • Mark Job
    • Top 75 Contributor
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    Re: Bunim Murray changing over to Avid

    Marianna:

    Back at you Mark.....  Happy new year to you and yours...

    Marianna

    .....SmileGeekedBig SmileStick out tongue

    MJ

     

    Upgraded Once again after 2011 laptop died with MacBook Pro 16 inch 2020 laptop with Intel Core i9 8 Core 2.3 GHZ CPU, AMD Radeon 5600M with 8GB of HBM2... [view my complete system specs]

    The thing is don't peak too early in life. 

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